Can Businesses Really Benefit From Using Point-Of-Purchase Signs?
Point-of-purchase signs are an important marketing tool because they can motivate people to buy goods and services in your store. They are highly visible and can be customized to suit your business needs. Besides attracting potential customers, they can build brand awareness. Point of purchase signs come in many shapes, sizes, and materials, so the key is to design one that perfectly matches your business.
Point-of-purchase signs can be as simple as a sign or as elaborate as a dedicated display featuring multiple visual elements. A recent study by Brigham Young University found that displays that used point-of-purchase signs outperformed displays that did not feature them. They can be wall-mounted, floor-mounted, or fixed to aisles. Atlanta Custom Signs offers custom point-of-purchase signage to meet your company's needs.
Retailers are increasingly abandoning traditional advertising methods in favor of implementing point-of-purchase signs and displays. Retailers that use these signs report 1.4x more sales and higher in-store decision rates than those using other forms of advertising. In addition to these impressive results, POP displays are also very inexpensive compared to other forms of advertising. For example, a 30-second TV commercial can cost four to seven dollars to reach a thousand adults, while store signs cost just three to 37 cents per 1,000.
Point-of-purchase displays are an excellent marketing tool for retailers, whether in retail shops or grocery stores. They draw consumers' attention and create a sense of certainty that they are about to purchase a product. This helps them make impulse purchases and return to the business. In addition to point-of-purchase displays, sales signage can also be displayed in stand displays around a retail store. These displays are called point-of-purchase displays because they are located near the products the consumer is likely to purchase.