Reasons Why You Should Customize Your Business Signage
When running a business and trying to generate a new and repeat customer base, we here at Signs Den understand that first impressions are of the utmost importance. You often only have one chance to hit it off and make a good impression. If you fail to do so, that potential new customer is going to walk out of the door and never be seen again.
Believe it or not, first impressions don’t often start with the first person a potential new customer meets, it often starts when they take a look at your business website, and then of course when they arrive at your business premises. If your office and its signage looks dull, old, weathered and just generally a little shabby, then this isn’t going to make for a good first impression.
However, if your business premises is bright and inviting with the company name and image advertised on an outdoor sign, along with indoor signage indicating where certain areas and facilities within the business are, then your potential customer is already secretly impressed before they even clasp eyes on any of the staff.
Remember the store signs you display in or on your business speaks volumes about you as a business owner and business as a whole. Not only that, but a stand out a sign and the correct font and wording could act as a great talking point, as often customers are keen to point out areas they like about the business, and many aren’t shy regarding the areas they don’t like.
So you are aware that business signs can in fact make or break your business, but why should you customize them? Well … that’s where we come in - to fill in the importance of customizing your business sign that often gets overlooked.
Why Is It Important To Customize Your Business Signage?
It is important to customize your business signage because you want to make your custom signs unique to your business. You want the sign to incorporate what you can offer as a business, along with some personality and eye-catching designs.
Signage is a powerful advertising tool, and when done correctly, can prove to be a fantastic investment to get customers into your business.
You are your business and your business is you, so it is important for your signage to make a point of that by creating a brand that people are going to remember.
Build A Brand
People often consider branding to be mostly associated with bigger companies and larger organisations, and that is simply not the case. No matter what the size of your business is, branding can really have a powerful effect on the success of it.
Your business logo is going to be at the centre of your brand, so there are a lot of visual elements when designing your brand that your logo is going to be a huge part of.
Choosing the right signage design is the first step when it comes to building your brand, and there are loads to choose from, such as acrylic signs, 3D signs, channel letters, illuminated signs and many, many more.
Passively Market Your Business
You might be surprised to learn that FedEx recently conducted a survey that found 8 out of 10 people are more likely to go into a store based on their signage alone. That’s a huge number when you take into consideration the customer traffic that flows through your business on a daily basis.
Your business signage can do a lot to make people remember your business. Big, colourful, well-worded signs are great for drawing people's attention outside your business, but you also need to take into account your inside signage, directional signs, promotions etc. These should all follow a similar colour scheme keeping up with your company's brand.
Stand Out From The Crowd
Competition is pretty hardcore when it comes to business - everyone is fighting for attention, trying to outdo their competitors by any means necessary. You may feel that it is impossible for a small business to stand out from a much larger corporation, but that isn’t the case at all.
The best way to stand out from the crowd and get recognized above larger businesses is to design a standout, eye-catching sign. Signs incorporate a kind of person feel to a customer, people associate businesses with their logos so it is important to get yours right to beat off the competition.
There are many, many ways in which you can make your sign unique, personal to your business yet eye-catching, to everyone else. Different materials and design formatting is key to creating the perfect sign for your business.
What To Do Next
Well, we have filled you with all the knowledge you need to understand the reasons why you should customize your business signage. So now that you know all the benefits of having custom signs in Toronto designed for your business, are you ready to take the plunge and create one of your own?
If you’re not quite ready to customize your own business sign yet, we’d love to hear your reasons why, and maybe we can help clear up any doubts you may be having.
Signs are a great marketing tool, which is why we love to share our business tips and tricks with you all!