8 Unique Ways to Use Signage to Promote Your Business
Updated: Jan 29, 2020
The success of any business, whether it is small or big is greatly influenced by advertising. Effective signage and channel letters is one of the most important marketing strategies to promote the growth of your business.
With the right type of signage, you make first impression and ensure that your customers can find what they need so you need to invest in good signage. Signage has been using creatively and in unique way to provide the marketing benefits.
"First impression is the last impression"
A good signage representing your business and brand have the ability to bring a passer-by to visit you and a potential customer to start business with you. An effectively visual representation through your business can worth itself more than cost.
Signage are cost-effective and affordable and everyday working marketing agent. You can increase the benefits by using the signage in different exceptional ways.
Why You Should Use Signage To Promote Your Business?
#1. Enhance Signs with Light
You can enhance your sign with light, they can make it easier to grab the attention of passersby. If your business is located where there is a lot of traffic, signs with light will be helpful if people pass by side because it can easily be noticeable. It is surely going to bring a smashing growth in business front.
You can have signs as light boxes or you can go for signs which are lit from backside. This will make your signage more clear and legible for people form a distant, fulfilling your agenda of business growth.
#2. Word Can Play the Key Role
Only having a beautiful sign won’t work for your business, you need to use it effectively. To make your sign effective, word can play the key role. So, while creating your sign choose the combination of words effectively.
You have to tell about your service or product, in the minimum possible word & that too efficiently. Putting a bulk of information won’t just do anything than to force them to remove their eyes from the confusing sign. You have to use your wording so that every phrase could lend an impact about your business on the reader.
“Make impact with less word selected”
Catchy headline following up with a statement explaining it, can be best option. You can grab attention of passers-by with words like subscribe or, join for free etc.
If you are getting a large billboard then you have to keep the message short and impact. Because you will have approx. 3 seconds to your message to be read. Keep it brief, eye-catching and to the point.
#3. Custom Wraps
With the help of custom wrap you can create graphics describing your business, brand, service or product in the most effective way. You can add graphics to any surface like railing, stair risers, floors, ceilings, windows and walls. It has endless possibilities, it depends upon your own creativity, to create these promotional signs.
These custom wraps can be added to any van, vehicle, trailers, boat or any other means of transportation. You can go for partial or full body wrap graphics as custom wraps.
These custom wrap vehicle is an inexpensive and effective way to promote your business while wandering all around and make people aware of your brand. Isn’t this great?
#4. Keep It Minimal
When it comes to designing acrylic signs for your business, less is more. Keep the emphasis on the main info that you want to convey to the audience or customers.
Try to keep your background in light color so that it allow potential customers to focus on the content more quickly and with ease. Let 75 % of the sign in background color, this will increase the readability and in the rest 25% keep your text, logo etc. This will automatically emphasize your message.
With increasing readability, creating minimal designs with bold fonts and white background are in trend nowadays.
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#5. Use Color to Attract Customers
Color is the main factor of a brand’s identity. Colors with nice contrast not only grabs attention but it makes the message readable easy and quick.
A signage can stand exceptional with the use of inimitable brands color. Don’t use multiple colors in your signage, as it can draw attention of the viewer from the message to the brightness hovering it. Have 2-3 color, choose one as dominant and rest in contrast, this way you can create a better color combination.
Try not to overwhelm the sign with multiple colors because it can take away from your message. Instead, choose a dominant color to focus on and use a few contrasting shades to create a good color combination. You can pair light colors with dark one to make your message pop.
#6. Try a New Material
Have you heard about inflatable signs? Inflatable signs are totally unique, they attract the attention of everyone passing by. You can have a custom-made inflatable sign according to your business need. This wonderful and interesting promotional marketing strategy can draw a number of potential customers.
This marketing strategy idea can make you stand out of the competitor. They are modern, simple to setup in minutes, and work in a variety of settings, making them the perfect choice for any organization. Also, you can have it in any required size with respect to the required area. Click here to know more details about Reception Signs Toronto.
#7. Have Signs in Different Sizes
Size of sign with location can play an important role. Seldom, you have seen signs being too small or too large for the respective area. This doesn’t give a right look.
Smaller sign are for closer view, so it’s better to put it at entrance or parking lot or somewhere in your store that customer or viewer can have a closer look. Larger sign are visible from a faraway distance, so it is going to attract a lot of viewer. That’s why it is best to place in open areas, on busy streets, highway or taller buildings.
So before selecting a sign, keep the size in mind. After the designing phase comes the time for editing. This is the most useful time select the best size according to your requirement. Keep a mixture of signs with size large, medium and small, use them at proper place to attract your potential customer.
#8. Custom-Made Pole Banners
Want to attract the attention from far distances? Pole banners are perfect and the most often used, for business advertisements. They offer unique opportunity to brand streets, parking lots, walkways and more.
These sign are most often seen in malls, restaurants and coffee houses, small or large businesses, and hotels. Their height makes them easy to catch the eyes of passersby. Take advantage of the unique opportunity provided by the pole banners and add valuable exposures.
Let’s Get Started?
Looking for the Best sign company Toronto? Or Need a Couple of Signs for your Business? Signs Den can help you with our range of attention grabbing designs.
We gave you a wide variety of options from custom-made signs to indoor to outdoor signs, so that you could choose the best for your business. Our experts will work with you to make the first impression and enhance your brand’s image.
Contact us today and set up a consultation. We’ll discuss your needs and find the solution best-suited to your business.