5 Reasons Why Signage is Important For Your Business
Updated: Jan 29, 2020
Your growing business relies on many different factors. In order to stand out from the crowd, you need to put extra efforts into your acrylic signs for successful marketing strategies.
Signage is one of the most important part which represents your business to get brand exposure and attract customers.
“According to a recent survey, 8 out of 10 customers admitted to enter a store or business they had never visited before based on sign advertising of particular interest. So, having perfect sign to catch the attention of your customers is very important.”
A Good Signage can:
Help you build your brand.
Put your message in front of your customers on a daily basis.
Inform people about who you are and what you do.
Relays important information about the products & services.
5 Reasons Why Signs Are Important For Your Business
#1: Signs Say a Lot about Your Business
Well-designed channel letters will make your company stand out from your competitors by increasing your brand exposure. More interestingly, a good quality and unique signage will catch more attention of the potential customers, reinforcing your brands presence in their heads.
Potential customers will gain information about your company by just looking at how a sign is positioned and what it say says. This will help you to create first impression which eliminates frustration from your customers and improves their experiences.
For example: If you are going for shopping and see a business signage that is old and cracked, are you likely to trust in the products that they have to offer? Probably Not!! Therefore, a good quality sign should always be neat and bright that can help you to gain new customers and convey the high standards of your business. Poor quality or damaged signage may fail to covey your brand and can turn off potential customers.
#2: Cost –Effective & Affordable
Signs are important for any business because they are inexpensive and highly cost-effective for marketing strategies. While there may be some upfront costs associated with your signage, once your signage is ready, it will continue to advertise for your company 24 hours a day, seven days a week, 365 days a year.
Signage are efficient in reaching out to the most desired customers as it promotes a quick recall on your customers. Many successful businesses use a variety of different signs to advertise such as: radio, print, internet, email marketing or direct mail to reach as many customers as possible.
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#3: Establishes an Online/Offline Connection
Networking is considered the best way to connect with your potential customers. Toady most of the people use internet which allows more and more people to find your business online.
“The more you know the people, the better it is for the growth of your business.”
Adding your company’s URL on signage will help you to allow people to check out your website at their convenience. In addition, placing a QR code is also a good idea if your sign can be easily scanned.
Therefore, networking not only raises your visibility, it generates leads to more business, creates business referrals, offers opportunity to share ideas, ask questions, and discuss business challenges which improves your brand.
#4: External & Internal Signage Generates Impulse Sales
“According to a survey, 20 and 45% of business sales come from an unplanned impulse stops, and most of the stops were a direct result of the business signage.”
If you want to encourage impulse buying behavior, put bright colored images of your products or services which will attract shopper’s attention to make a purchase increasing sales.
Besides increasing the basket sizes and sales, it also creates awareness among the shoppers. They might notice your sign, realize your offerings and will stop and come inside.
#5: Signs Attract New Customers
When it comes to grab the attention of potential customers, most of the companies uses old methods as their best bet. Whatever your preferences when it comes to attract new customers, a good signage that provides a good sense of what your business is selling will go a long way.
Effective signage not only increases the growth of the business, it also increases the number of customers who walk through your door. By placing the signage at the right place will help you to draw the attention of prospective customers.
This will allow you to attract new people who might later become your permanent customers. In order to increase the sales of your business, you can also add telephone number or website address to your signage, so that people can contact you via that medium.
Big, Bold Signage Gets Everyone’s Attention!!!
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