5 Ways 3D Signs Can Make Your Business Stand Out
Updated: May 13
Everywhere you look there is a banner advertising this or a notice board advertising that. Signs promote everything from new products to services and company names, but have you ever sat back and thought about what really attracts customers to the adverts? Business is competitive, extremely competitive, so if you don’t come up with creative eye-catching ideas for your signage, you will undoubtedly be losing clients to competitors.
One of the most effective ways to gain clients and get your business known is through business signage, and the more unique and eye-catching your signage is, the better chance you have of drawing attention and inevitably gaining new clients.
Advertising success can really boost your business and make you stand out from your competitors, and this is why we have come up with this guide consisting of 5 ways 3D signs can make your business stand out from the competition.
The Bolder The Design, The Better
By bold, we do not mean you have to come up with a unique, abstract, and “out there” design for your business. Being bold means seeking advice from professionals to ensure that your 3D sign does not lay flat against a board or wall - you want to hire a designer that can come up with the perfect 3D design for your business. Using bold laser engraving and laser-cut lettering is great for drawing people's eyes to your signs.
Choosing the correct color scheme and lettering is very important when choosing your design, as this design idea is going to be what people recognize, even more so than the name of your business.
Keep The Wording Simple
Let’s face it, if you see a sign that is going to take 10 minutes to read because the font is too small or the 3D shadow is too dark, etc., you’re just going to pass it by. You'll lose interest or become frustrated even if it is relating to something you want or need. Bear this in mind when creating your sign - you want to make the wording stand out, but your text should be short and appealing with the most important parts of the information easy to see.
Be creative in the way you use your words to make your sign stand out from the millions of others that are around.
Top 5 Benefits of 3D Signs
Now that we’ve covered the basics, let’s see why 3D signs are better at making your business stand out than more traditional signage.
1. 3D Signs Showcase the Presence of Your Business Straight Away
Business is competitive, so in order to stand out from the crowd, you need to make your business well known and recognizable. Even with the best business ideas in the world, if no one knows who you are, then no one is going to contact you.
Custom signs and channel letters are the most effective way of stamping your mark on an area and shouting out “this is me”. You will be surprised at the business opportunities this type of sign can bring in.
2. Shows Your Message Clearly
Many businesses fail to get noticed - don’t let that be you! 3D signs are really important for targeting a particular audience and making your business message heard.
Not only do 3D signs act as a way of advertisement, but you are also allowing your business the opportunity to reach your target audience in a more attractive manner.
There are no limits to how elaborate or in-depth you want your business sign or logo to be. Complex larger structures really stand out from the crowd, but a smaller, well-designed 3D logo will get people talking and interested in what you have to offer.
You are selling your services - a bold, attractive sign makes people aware that you mean business.
3. Continuous Advertising Day and Night
3D signs can be fitted with lighting, meaning that even at night time your sign will be shining bright for all to see. This will really maximize your advertising impact.
Grabbing people's attention even at night is something many businesses lack, so by using a 3D illuminated sign, your business will definitely stand out from the crowd. You can choose a lighting color to suit your color scheme and the shadows the designs form to make your business seem far more superior than its competitors.
These signs are particularly important for businesses that are open late or for those who want to reach out to more and more clients.
4. No Need To Worry About The Weather
Gone are the days of you chasing your sign down the road due to high winds, or being faced with horrendous weather and getting wet in the rain in a rush to get all the signs indoors. 3D signs are solid, durable, and able to withstand all weather conditions.
5. A Strong Impression Helps Your Business Gain A Competitive Edge
For every new business started there will be several other companies competing for the same end goal within the same market. This competitiveness can be fierce and you really need to get on top of it. Making your business stand out from the crowd is a way to show the public you’re a professional establishment and care about your brand.
3D signage allows you to have the ability to draw people's attention away from competitors and toward your business. Done effectively, 3D signage will allow your business to reach its target audience much faster and more efficiently than standard 2D signs.
Using 3D signage is also a way to let your clients and potential clients see that you are not afraid to move with the times and that you're not stuck to old habits and are willing to give the customer exactly what it is that they need.
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