Attract More Attention (And Customers!) With These Sign Design Tips
Updated: Oct 10, 2021
As a business owner in a fast-paced world full of technology and other fascinating ideas, it's no wonder that we are always looking for ways in which we can brand and market our business in the best possible way in order to grab people's attention and draw them into the business. People often consider marketing to be based around promoting business online or over the phone, which is great, of course, but when it comes to grabbing people's attention and piquing interest towards your business, it is often far better to rely on the “old fashioned” route and invest in business signage.
FedEx Office conducted a nationwide survey based on small business owners and what they felt were the best ways of attracting customers. The survey, conducted in America, involved 500 small businesses the results of which showed that 64 percent of those surveyed (aged 18-34) agreed that graphic design and signage were the best way of attracting customers to their business.
No matter what type of business you are in, the way in which you design, create and incorporate your custom signs into your business will have a huge impact on the business's ability to gain more customers.
How many times have you driven down the road, minding your own business, and saw a sign advertising a store or business and thought “oh that looks nice, I’ll stop and have a look”? We’ve all done it, and that is the power having a great sign has in drawing people into your business.
In order for your sign to shine and to really have an impact on the success of your business, we at Signs Den consider there to be three main things to consider when designing any form of signage whether it be storefront signs, acrylic signs, address signs or more. These three principles will set you on the right path to gaining success from business signage.
1. Choose Your Color Scheme Wisely.
Many people often overlook the importance of choosing the correct color scheme for their logo - this could be a huge problem for your business. Recent studies have shown that over 80 percent of business recognition is based on the color of its logo or trademark. Take Coca-Cola, for instance, the first color that comes to mind is red, and McDonald’s - yellow. We may not know it at the time but we associate businesses with their brand colors more than we realize.
When choosing the correct color scheme, it's important to not just choose the colors that are in fashion at that moment in time, fashion trends die, often pretty quickly after they begin. So you don’t want to have a sign full of this year’s colors that someone is going to look at next year and snicker at. You want colors that represent you, that fit your business well, and that is going to stand out and scream “look at me” to people passing - not literally, however, that would be even better for business … or would it?
2. Consider your signs Readability
Many signs have an image in the background with the wording positioned in front of, or in line with the image. It is important that the contrast between the image and the text fit perfectly together otherwise your sign is going to be extremely hard to read, so this needs to be taken into consideration when designing your sign.
If you design a sign with a text color similar to the design pattern, your sign is going to be particularly hard to read and people are going to overlook your hard work.
Keeping your design simple but elegant is the key to success, and weaker color contrasts can be strengthened by incorporating a border or shadow around the design itself or around the individual letters.
We have some amazing signage designs here at our Toronto sign company for you to take a look at and get some inspiration from.
3. Size Really DOES Matter
Without stating the obvious, the larger your design and the larger the channel letters are, then the easier your sign is going to be to read.
We understand that it is not always possible to incorporate large signs into every business due to space issues. If you find yourself in a position where you want a sign but don’t have a very large area to place it, it is important to go back to the design ideas and be sure that your design really stands out and is easy on the eye.
Don’t be fooled into thinking that a large sign automatically means it’s going to get more attention than all the other signs in the area that are a fraction of the size. While the sign may stand out in terms of size, if the design is flawed with poor contrast, lack of readability, or damaged, then people aren’t going to take a second glance, they will turn to a competing business that has an eye-catching, shiny and striking sign - whether that be small or large.
Hopefully, you have now gained better insight into the ways in which you can attract more attention - and customers - with these sign design tips.
Signs Den serves Mississauga and the greater Toronto area, including Markham, Vaughan, Brampton, Milton, Oakville, Burlington, and Hamilton.
Remember, if you have any questions at all, our friendly staff are always on hand to point you in the right direction - just click the contact us to get in touch! We are ready and waiting to help you create your perfect sign today.