5 Signs of Signage Wear and Tear — And How to Fix Them
What’s a business without signage? Signage is one of the best ways to advertise your business, who you are and what you do. It is probably one of the best investments you will make as a business owner. At a quick glance, customers and other members of the public can learn everything they need to know about your business, who you are, the services you provide, and the products you offer by what you are advertising on your signs.
So what happens when your storefront signs begin to show signs of wear and tear? Well, first of all, they won’t have the initial eye-catching capabilities as a new shiny bright sign would have. Signs that aren’t in the best of shape visually or functionally give out the wrong message to potential clients, ill-kept signs can give the impression of a lack of attention to your business and also that pride in your business is not one of your top priorities.
Now we don’t want you to fall into deep when it comes to signage wear and tear, so we have created this guide “5 signs of signage wear and tear-and how to fix them” to help you spot the signs of wear and tear and to advise you of the best ways to rectify the issues.
Lights That Are On The Blink
When choosing the correct custom signs for your business, illuminated signage is a great idea. It gives you the ability to advertise your business 24 hours a day. However, whilst this is an excellent investment, in order to make the investment pay off you need to be aware of the maintenance these types of sign require. When we say maintenance it's really not that difficult, you just need to keep an eye on the lights and ensure they are all working as they should.
So what should you do if you notice that some of the lights aren't working on your illuminated signage? Well, firstly if the light is easily accessible, it is a simple task of changing the bulb (remember to check what kind of bulb the light requires, you should have been given this information).
If the illuminated signage is positioned in an area that isn’t accessible, then it's time to call in the experts to do the job for you. By dealing with light outages promptly it gives customers the right impression about you and your business, you come off professional and as someone who takes pride in their business.
Signs That Are Dirty
It shouldn’t come as a big surprise that your business signs are going to get dirty - there is no way of avoiding this. Rain, weather, exhaust fumes among other things are going to contribute to your signs getting dirty. If dirt and grime build up on your signs, then you are giving out the wrong message to customers, again. Even more than the message you portray, dirty signs can become extremely hard to read so that is going to be a huge issue when trying to promote your business.
Whilst it may be easy to get to your sign to give it a good clean up, it is highly recommended that you arrange regular maintenance and sign cleaning appointments with professionals, this way your sign will be taken apart and every nook and cranny will be cleaned up and inspected for signs of wear and tear so these can be resolved.
Weather Damage Dulling Down Your Sign
The weather has a lot to answer for when it comes to damaging signage, just like we talked about the weather contribution to dirtying your signage, it can also cause some problematic weather damage.
Outdoor signs go through a lot when it comes to the weather, freezing temperatures in the winter and blazing hot summers. Whilst most of us consider the summer to be a great time of the year, for our signage it’s not so much!
Over time, the sun damages outdoor signage leaving it looking dull, weathered, and just plain boring.
While there’s not a great deal that can help with the effects of weather damage, you can reduce the risks of weather damage occurring, by investing in a high-quality UV laminate signage that can withstand the effects of the weather.
If you do notice that your sign is starting to look a little more gloomy than usual, don’t fret, call in the professionals as soon as possible and we will discuss with you the options you have to get your sign looking sparkly fresh again.
Now, this should be a pretty obvious thing to notice. Channel letters do go missing from signs, this could be caused by extreme weather conditions or of course by someone trying to look cool in front of their mates and stealing a letter … odd... Anyway, in the event of a letter or even a number of letters going missing from your sign, you really only have one option and that is to call in the professionals to design and replace the missing letters.
Missing letters should be replaced as soon as possible otherwise you are no longer advertising your business, but something completely different and in some instances, something you certainly don’t want to be advertising.
Chips and Scratches
The odd scratch or missing corner of a letter can often be overlooked and may not seem like much of an issue at first. However over time that small scratch is going to get bigger and be joined by even more small scratches and that tiny chip in the corner is going to expand, breaking off more and more of the letter and becoming visually obvious to anyone looking at the sign.
Damaged signs aren’t pretty and give off a negative attitude. It is important to treat scratches and chips when you notice them, it is far less costly this way and the damage can be easily rectified by professionals. If you leave it to long the damage could worsen and the cost will rise deeming your signage investment more of a hindrance than a profit-generating piece of equipment.
Overall, signage is an absolute must-have when it comes to advertising your business and getting your name out there for the world to see. Signs that are positioned correctly and well maintained really grab the attention of others meaning more profit for your business. So be sure to keep an eye on the condition of your signs and if you have any problems please contact our Toronto sign company for a free quote today.