How To Choose The Right Store Signs For Your Business
Updated: Mar 12
Choosing the right storefront signs is one of the important decisions that has a big impact on your business. A store sign is the visual representation of your brand, product, and quality of your services.
“It is the best medium of communication with your customers that gives a clear message not only to attract customers but also quickly reveals what your business is all about.”
About 68% of the consumers believe that your signage is a reflection of the quality of your business services. Even more noteworthy, 76% of the consumers visit a store that is purely based on its store signage.
If you select the right type of store signs, it will attract the customers that you want and goes a long way in portraying your business personality.
So, are you ready to learn about how to choose the right signs to create a good impression for your business?
Let’s get started…
7 Effective Ways To Choose Right Store Signs Mississauga
#1: Check the Legalities
This is the first priority. According to the location of your store, you need to check the necessary licensing factors from the Govt. authority regarding sign installation and permitting. Generally, in most areas, the local municipal authorities have put restrictions on certain types of outdoor signage.
So, be sure you check with local city authorities before permitting the installation. You also need to check with your property manager or landlord. There may be some signage restrictions in your lease that tell you the size & shape or even the color of the signage on your building.
#2: Decide Your Budget
Deciding your budget can be tough. Generally, the price of Store Signs Toronto comes as cost per sq. ft. The budget of your store signs depends on a number of factors such as durability, material cost, installation requirements, and general maintenance needs.
Your budget should be enough to get you a satisfactory sign. Minimizing your budget may lead you to a bad impression of your business. Your budget should be realistic and not put you under financial pressure. However, it is a long-term investment having a constant return, so you need to spend wisely.
#3: Storefront Signs Should Fit Your Neighborhood
If you are getting a storefront sign for business, you need to take a look around your neighborhood. You should have a sign that goes with your surrounding and complement your neighborhood.
For example: If your neighborhood has more historic & old building-type structures, then going with a modern sign is not a good option. The classic or vintage-looking sign would look best. If the buildings around your area are modern architecture, then choose something stylish and vibrant.
Don’t forget to consider, how people get to your store, are they mostly walking or driving? Is there any intersection or is it a heavily populated place? According to these factors, you can decide the best place to have your Signage, so that it can be easily visible to passers-by.
#4: Types of Business Sign
Selecting a business sign is a difficult decision. The material you choose for your sign can impact both its quality and budget. Apart from that, the material should be chosen considering the location where the signage has to be placed.
While selecting, you should also consider its purpose & time interval that it is going to be used for, etc. There are different types of store signs in Mississauga that you can choose for your business:
Flexible signs are inexpensive but not durable. If you choose this, you have to replace it and spend more money on a permanent sign. You can use this for temporary purposes.
Plastic and Vinyl signs are more durable but a little bit expensive.
Aluminum or metal signs are most durable and cost-effective in long term.
Routed or carved wood signs can give your business the wanted classic look.
#5: Choose the Right Colors & Size
Signage should be designed to convey your entire business in a brief moment. Consider the sign as a synopsis of your business. The sign should convey exactly what your product or service is just having a quick glimpse.
For example: If you have a business of retro clothes, then you must have signage representing the zest of your business. You can use a classic design, letters, and color for the respective signage. This matching of the flavor and style of your business gives you advantageous and smashing eye-catching signage.
#6: Make It Simple & Effective
An outdoor sign has its most impact when it carries its message with simplicity. So, if you want to create captivating store signage, be short and simple.
There is a 60/40 rule for signage to look perfect. In which 60 % of the signage contains text and the remaining 40% contain the background. This makes the text appear distinct and easy to read, giving signage the perfect look of simplicity with grace.
#7: Place Your Sign to Stand Out
The placement of signs matters a lot in terms of grabbing the attention of passers-by. So, placing it at the right spot is necessary for it to be visible to people passing by.
You may not have control over the placement of your signage. It can be due to the locality, the agreement or lease, or the city codes.
If you have control over where it should be placed, then place it where it stands out. Think to yourself, what is the best place, where your signage can be placed to be most visible and grab the attention of the passers-by. Analyze the surrounding of your store and decide the best point, size, height, and angle for your signage and place it there. Also consider if a backlit or neon sign would be beneficial, especially if your business is open at night.
"Choose the Right Sign Company for Your Business Signage"
Finding the Perfect Sign for Your Storefront?
Want an eye-grabbing Store Sign? Signs Den is your answer! Signs Den is one of the best, reputed, and trusted sign maker mississauga companies. We can provide you with the best storefront sign for your business. We have a wide variety of signs that you can explore and get the right one for your brand.
Have any queries? Contact us now to set up a consultation. We’ll discuss your needs, and find the best-suited solution for your business!